Search results for "cognitive CBE"

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The impact of IMC consistency and interactivity on city reputation and consumer brand engagement: the moderating effects of gender

2019

The impact of Integrated Marketing Communications (IMC) has not received sufficient attention in the tourism marketing literature. The objective of this paper is to propose and empirically test a m...

behavioural CBEmedia_common.quotation_subjectGeography Planning and Developmentaffective CBEBrand engagementcognitive CBEInteractivityConsistency (negotiation)Integrated marketing communications (IMC); IMC consistency; IMC interactivity; city reputation; consumer brand engagement (CBE); cognitive CBE; affective CBE; behavioural CBE; gender0502 economics and businessgenderIMC interactivitymedia_commonTourism marketingIMC consistency05 social sciencesAdvertisingTest (assessment)Tourism Leisure and Hospitality ManagementIntegrated marketing communications (IMC)050211 marketingBusinesscity reputationconsumer brand engagement (CBE)050212 sport leisure & tourismIntegrated marketing communicationsReputationCurrent Issues in Tourism
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